Written by HLRBO Staff|
Last updated
When HLRBO announced its $2.5 million funding round on June 3, the story quickly spread beyond the hunting industry.
Over the following two weeks, the company was featured on live television, in Minnesota's largest newspaper, in Twin Cities Business magazine, on national hunting websites, across venture-capital publications, on social media, and through hundreds of news syndication outlets.
Mainstream Business & News Coverage
On June 15, HLRBO was featured live on FOX 9 Good Day, bringing the company's story to a broad Twin Cities audience. The segment highlighted the recent funding round, the growth of the platform, and HLRBO's mission to help connect hunters with private landowners.
Feature coverage in Minnesota Star Tribune
Business editor Allison Kaplan featured HLRBO in the North Star Insider column in the Minnesota Star Tribune. The article highlighted HLRBO's growth to more than 225,000 users, its nationwide footprint spanning all 50 states, and plans to invest in AI-powered land intelligence and mapping technology.
HLRBO was also featured in the June 2026 print and digital editions of Twin Cities Business magazine through its Startup Snapshot section. The profile explored the company's origins, growth, and evolution from a Minnesota startup into one of the largest hunting-land marketplaces in North America.
Twin Cities Business magazine feature
Together, the television, newspaper, newsletter, and magazine coverage introduced HLRBO to audiences far beyond hunting, including business leaders, entrepreneurs, investors, and the broader Minnesota community.
The attention reflects growing interest in hunting access, private land stewardship, and the role technology can play in connecting hunters and landowners.
National Hunting and Startup Media
National hunting media also took notice. Pew Pew Tactical, one of the largest hunting and shooting-sports media platforms in the country, published a feature article on HLRBO that included an interview with founder and CEO Heath Schubert.
The article introduced HLRBO to a nationwide audience of hunters and described the platform as an Airbnb-style marketplace for hunting land.
Enthusiast publisher Pew Pew Tactical
The funding announcement also appeared in startup and venture-capital publications, including VC News Daily, VentureCapital.com, and FinSMEs. These outlets brought the story to investors, founders, and startup operators following emerging companies and venture-backed growth stories.
Fortune Term Sheet covered the news, a valuable pickup among the VC/startup outlets that carried the news, given its large investor readership.
The announcement also appeared in the June 4 issue of Strictly VC, which reaches roughly 60,000 VCs, angels, corp dev leaders, bankers, LPs, and institutional investors. Editor Connie Loizos, also General Manager of TechCrunch, is a respected voice in tech, and Strictly VC’s influence is broad.
Social Media & Owned Media
Social media extended the reach of the announcement beyond traditional media coverage. Platforms like LinkedIn offer reach to a high-intent audience of business-people who have opted in to participate in the bigger HLRBO story.
One example, a post from HLRBO advisor Stephen Regenold reached more than 3,000 professionals, including founders, investors, media leaders, outdoor-industry executives, and hunters. Posts from Heath Schubert, the company founder, and other supporters generated engagement and discussion across hunting, outdoor, technology, and venture-capital networks.
Sample social media posts
HLRBO also shared the news directly with its community through its website, newsletter, and social channels. The company's Summer 2026 Update post provided a deeper look at the funding round, recent platform improvements, growth milestones, and plans for the seasons ahead.
Hundreds of Additional News Pickups
The announcement was distributed through PR Newswire and other syndication channels. According to distribution reports, the release generated 188 pickups through PR Newswire and appeared on outlets including Yahoo Finance.
Additional syndication distributed the story across national news websites, extending the reach of the announcement beyond HLRBO's own audience.
Montage of media pickups in June, 2026
This coverage wasn't simply about a funding round. It reflected growing interest in expanding hunting access, helping landowners generate income from their property, and applying modern technology to an industry that has long relied on local connections and word of mouth.
For everyone who read, watched, shared, commented, and reached out, thank you. We're excited for what's next.