HLRBO Launches Native Apps

Written by HLRBO Staff| 06/10/2025

When a prime land lease opens up, hunters now get an instant notification that pops up on their phone. That alert represents one advantage of HLRBO's long-awaited launch of iOS and Android apps.

After years of browser-only mode, the hunting land platform adds native apps with device-specific capabilities. While hunters and landowners have been able to use HLRBO on their phones for years, the app interface unlocks capabilities that web browsers cannot provide.

"This is the main way people will interact with HLRBO," said Heath Schubert, founder of the platform, now one of North America's largest hunting land marketplaces.

The biggest advantage to the app versus the website is “superior maps that are location-aware and make searching for a lease easier than ever,” Schubert said.

Hunters expect app-based experiences, as seen with platforms like OnX and Google Maps. The HLRBO apps put the platform on equal footing, enabling users to engage more intuitively.

Compared to browsers, native apps offer faster performance, real-time location services, and the ability to store offline data.

The screen opens with the tagline “Land Unlocked.” This is a reflection of HLRBO’s core function: connecting hunters and landowners across the country.

Founded almost a decade ago, HLRBO is adapting to a world where most users rely on smartphones, not desktops. Over 80% of HLRBO traffic already came from mobile use.

Hunters can now view terrain maps with property boundaries overlaid on satellite imagery, even without cell service.

Offline access is critical for remote areas, where downloaded maps and lease data can mean the difference between a successful hunt and confusion in the field.

For landowners, the benefit is immediacy. In the past, they might miss inquiries if they weren’t actively checking the site. Now, a push notification lets a landowner respond instantly to a lease inquiry by reading the message and replying in seconds.

“The big win for landowners is how easy it is to respond. No logging in or digging through browser tabs. Just tap the notification and reply,” Schubert said.

The apps also integrate HLRBO’s Hunter Verification Process, including background checks. Landowners see verification status directly within message threads, eliminating the need to check credentials on separate pages.

“This launch expands our reach through app stores, boosts engagement with notifications and offline access, and increases revenue via in-app subscriptions,” Schubert said. “It also builds trust and strengthens our position in the hunting lease marketplace.”

--Download HLRBO’s iOS or Android apps at https://www.hlrbo.com/app.