Written by Justin Park|
Last updated
A lifelong outdoorsman, hunting content creator, and contractor, John "Billy" Mullinax brings a rare combination of passion for the outdoors, hustle, and camera skills to HLRBO. Mullinax added Field Representative duties for HLRBO to his plate in 2025 as a natural extension of his outdoor lifestyle that includes hunting, fishing, and documenting his adventures on video.
Tell us about your role with HLRBO. What does a Field Rep do?
My role as a Field Representative with HLRBO is to introduce and onboard landowners to our program. After they've signed up, we go out and do what's called a property walk. I take a lot of pictures and videos documenting everything that makes the property unique and appealing to hunters. After gathering my findings, I take it home and edit a short film showcasing the property. We then upload the video along with photos to the landowner's listing.
How did you get interested in becoming a Field Rep? Anything in your background that brings a unique perspective to the job?
Stephen McNeil offered me a position as a Field Rep, and it was right up my alley. I own my own outdoor entertainment company — I'm an avid outdoorsman. I love to be outside, I love to hunt, and I love to film it! Check us out at @DOE (Dope Outdoors Entertainment) or at dopeoutdoors.org.
For someone who's never been there, what's your region like for hunters?
I live in Atlanta, so everything I hunt immediately around me is urban hunting like the Seek One guys do around here. But once you get out of the metro area, you run into wildly diverse terrain — large pine plantations, generational farmlands, swamps, and mature hardwoods. As diverse as the landscape is, so is the wildlife: deer, ducks, black bear, turkey, gators, rabbit, squirrel, and dove. Coyotes, armadillos, and hogs can be hunted year-round.
Is land leasing common in your area?
Leasing land to hunt is very common in my area — I live in a big city, and there's not a lot of woods to hunt around here. You either hunt public land or you lease, unless you're lucky enough to have a permission spot. But Georgia is so diverse, there's a little something for everyone.
What's your hunting background?
I've roamed the woods my whole life. I really got into hunting at 16 or 17 years old. I bought a PSE Stinger 3G bow, practiced with it, and went out to a family friend's land and shot a doe. Saying it lit a lifelong passion is an understatement! In 2016 I started filming my hunts and posting them online, and I've now grown my brand to over 30,000 followers. I've also been obsessed with fishing for as long as I can remember!
Outside of hunting and HLRBO, what's your life like?
My name is John Mullinax, but I go by Billy. I'm a follower of Jesus Christ. I've got a wonderful better half, and together we have two kids — my daughter is 4 and my son is 2, born exactly two years and two days apart. Outside of HLRBO, I'm a contractor for a growing company out of Marietta called Big House Construction. I specialize in working with insurance companies and door-to-door sales. We handle everything from the ground up, except new construction.
If you're a landowner and want to improve your listing to attract more interest from hunters and to command the best possible fee, reach out to [email protected] to get in touch with a Field Rep in your area.
Justin Park is a Colorado-based writer, editor, and avid hunter with a passion for the outdoors. He contributes to leading publications such as GearJunkie, Popular Mechanics, Powder, and Men's Journal, and serves as Editor of Wild Snow. Park is deeply involved in conservation and recreation advocacy, serving as Chapter Chair of the Rocky Mountain Elk Foundation (RMEF) in Summit County. He also represents RMEF on a state recreation committee focused on proactively addressing land use conflicts.