Written by HLRBO Staff|
Last updated
HLRBO is entering summer with more land, better tools, fresh funding, and a bigger voice in the private-hunting-access conversation. For hunters, that means more ways to search, compare, and secure private land before the season. For landowners, it means better tools to list property, manage interest, and connect with responsible hunters.
This spring, HLRBO launched the largest platform update in company history. Hunters now have a cleaner dashboard, better navigation, a new Lease Finder tool, and improved short-term booking options. Landowners have better tools to manage listings, deposits, renewals, lease interest, and hunter communication.
HLRBO also closed a $2.5 million funding round to keep building the platform. The funding will support more lease inventory, better maps, a stronger app and website, improved land data, and tools to help hunters evaluate property before they commit.
The next round of product work includes deeper parcel-level mapping, AI-powered land scoring, and a new HLRBO cinematic view that can turn a flat property map into a 3D drone-style flyover. Stay tuned for those updates soon.
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HLRBO has worked this year to connect its user base with relevant news, events, and product giveaways, including a popular Luke Combs x Columbia contest (upper left) that concluded with a winner announced in May
A Decade of Hunting Access
HLRBO was founded in northern Minnesota in 2015 after a hunter lost access to private land and needed a better way to find more. Ten years later, that same access problem still drives the company.
Today, HLRBO has leases in all 50 states, more than 225,000 total users, and 1.7 million acres of land leases on the platform.
Beyond the platform, HLRBO is covering the industry, attending trade shows, adding subscriber benefits, and producing gear giveaways and social videos to help build the HLRBO community.
That has included stories and conversations around Luke Combs, Matt Rinella, suppressors, shotgun zones, youth hunting, public-land pressure, wolves, corner crossing, military license discounts, field rep profiles, and landowner leasing advice.
Some of it is practical. Some of it is news. Some of it gets hunters debating.
Fall Access Starts Now
For hunters looking ahead to fall, the timing matters. Private land is already moving, and the best ground usually gets spoken for before opening morning. Check out leases here.
That is why HLRBO is continuing to add inventory, improve search tools, and build more ways for hunters to understand a property before they reach out or commit. Whether someone is looking for deer ground close to home, a short-term hunt, or a longer-term lease, the goal is to make the process clearer from the first search.
For landowners, the same work is meant to make leasing easier to manage. Better listings, stronger communication tools, deposits, renewals, insurance options, and field rep support all help turn hunting access into a more organized opportunity.
Summer is when a lot of fall hunting plans start to take shape. HLRBO will keep adding new leases, publishing new stories, and rolling out product updates as the fall season gets closer this year.
—Find a lease or subscribe to become a HLRBO member here.